Listen to this funny list of cliches that should never make it to your message -- your ad copy.(click and listen to the link below- it take a few moments to play!)
There are two parts - the list... and how the cliches would sound in a real commercial.
Please, as tempting as it is, never use them (let your competitor). Tough love courtesy of a mentor of mine - Paul Weyland.
CLICK ME (it takes a few moments)
